What started as a conversation over coffee around a shared passion to build and advance good in the world, led to April Garvey and Wendy Buck asking themselves What Good Can Come?
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The answer? Using their backgrounds in marketing to help purpose-driven organizations create meaningful and positive impact.
Thus, Marketing 4 Good was born.
M4G was founded on the premise that marketing can be a force for good in the world, and that every organization has the potential to do good and create positive change.
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We are dedicated to helping organizations achieve their full potential while building a better, more sustainable future. We believe that by working together, we can create a world where doing good and being profitable are not mutually exclusive.
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We invite you to ask yourself the same question - What Good Can Come.
Our
Mission
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We believe in helping organizations maximize their reason for being, while also finding the balance of doing good and being profitable. Our mission is to empower organizations to achieve their full potential by providing them with the necessary tools, insights, and marketing strategies to succeed in today's fast-paced, ever-changing marketplace.
Our Values
Our values are the foundation of everything we do. They guide our decision-making, our interactions with clients, and our approach to marketing.
Be Authentic
We believe in being genuine and transparent in our interactions with everyone.
Be Pragmatic
We prioritize practical solutions that can be implemented efficiently.
Be Actionable
Our work is centered around being actionable, providing clients with specific and measurable strategies to achieve their goals.
Be Kind
Kindness is part of our core, treating our clients and colleagues with respect, empathy, and compassion.
Be Impactful
We strive to create meaningful change for our clients and the wider community.
Be Responsible
We value responsibility, recognizing our role in creating positive outcomes for all stakeholders involved.
Be Inspirational
Our goal is to inspire our clients to reach their full potential.
Be Powerful
We believe in the power of marketing and aim to harness that power for the benefit of our clients, partners, and greater community.
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Be Better
We are always striving to be better, learning and growing as individuals and as a company to continuously improve the services we offer.
Our Logo
The Marketing 4 Good logo draws inspiration from ikigai, a powerful Japanese concept that embodies the idea of finding one's purpose or reason for being.
It is a combination of four circles, each representing different elements of life: what you love, what you are good at, what the world needs, and what you can be paid for. When these four elements intersect, they create a central point that represents one's "ikigai" or reason for being.
